Choose an industry and palette size, then use Generate to select a palette from that industry's built in sets. The example below shows one possible five color result for Web Design. Copy individual swatches, or use Export & Share for CSS variables, JSON, Swift, and Android XML. Repeat generation when you want another built in option, and keep the selected values before leaving the page.
The industry generator chooses among preset palettes; it does not infer a brand's requirements from its name. Other harmony controls use the base color and scheme, so distinguish those results from the industry action. Test actual foreground and background pairs before treating a palette as accessible. An attractive collection alone cannot establish readable text contrast, and color should not be the only signal for errors, selection, or status.
Industry: Web Design; size: 5
One possible preset result (Modern SaaS):
#667EEA #764BA2 #F093FB #F5576C #4FACFE
Consider your brand personality, target audience, and industry. Warm colors (reds, oranges) convey energy and passion, cool colors (blues, greens) suggest trust and calm, while neutral colors offer sophistication. Use our color psychology guide and test different combinations.
A color scheme is the theoretical relationship between colors (like complementary or analogous), while a color palette is the specific set of colors you choose for your project. Our generator creates palettes based on proven color schemes.
For most projects, 3-5 colors work best: one primary, one secondary, and 1-3 accent colors. This follows the 60-30-10 rule where 60% is your dominant color, 30% is secondary, and 10% is for accents and highlights.
Yes! All generated palettes are free to use in personal and commercial projects. Colors themselves cannot be copyrighted, though specific branded color combinations might be trademarked by companies.
Check actual foreground/background pairs for contrast: normal text generally needs 4.5:1 and large text 3:1. Do not rely only on color for meaning. Export choices include CSS, SCSS, JSON, text, and design-tool representations; inspect the generated content before importing it. A preset collection is not an accessibility certification.
Create harmonious palettes using color theory
Click colors to copy β’ Use lock to preserve during generation
Adjust your palette size and explore advanced color harmony options. All generation controls are available above.